Sunny Day is branding, positioning, design, and advertising development based on analytics. According to the company, any successful brand consists of market research and analysis, a properly prepared development strategy, and the creation of a selling creative that will take the company’s sales to the next level. The company has a comprehensive approach to all projects. Also, the company regularly participates in various design contests and receives awards.
I’ve chosen high and narrow font for this logo, which allows filling the maximum square. The primary font color is black, which will allow to use of this logo with different backgrounds and retain some image graphicality. As a graphic representation of the logo, I’ve decided to make a stylized image of the sun rising from behind the horizon, strengthening the association with the company’s name – Sunny Day.
Wall sign on Sunny Day lobby
Promotional stationery items designed for Sunny Day
